Ikseon-dong Yajang: Where Hanok Charm Meets Pojangmacha Vibes

Welcome to Ikseon-dong, one of Seoul’s trendiest neighborhoods, where the quiet charm of traditional hanok houses blends with vibrant, modern energy. Tucked within these charming alleys is Ikseon-dong Yajang, a special pub that perfectly captures the lively spirit of an outdoor street food stall (pojangmacha). It’s the ideal spot for anyone looking to enjoy a drink in a nostalgic, open-air setting.

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Interior of Ikseon-dong Yajang

# Signature Dishes at Ikseon-dong Yajang

While offering a wide array of classic Korean pub food (anju), the undisputed star of the menu is the Kimchi Samgyeopsal (Kimchi with Pork Belly). This foolproof combination of perfectly aged kimchi stir-fried with thick slices of pork belly is a savory delight. For a more substantial meal, be sure to get fried rice mixed with the leftover sauce at the end.

Another highly recommended combination is Bibim-myeon with Pork Belly, which pairs the sweet and spicy mixed noodles with savory grilled pork. Other quintessential pocha classics are also available, such as the crispy Haemul Pajeon (Seafood Pancake) and the comforting, hearty Odeng-tang (Fish Cake Soup), ensuring there’s something for every palate.

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The outdoor scene of Ikseon-dong Yajang

# The Unique Ambiance of the Space

The greatest appeal of this place is its “Yajang”—the outdoor seating. Sitting at one of the tables lining the hanok alleyways of Ikseon-dong gives you a liberating feeling, as if you’ve been transported to a vacation spot. The atmosphere becomes truly magical as the sun sets and the string lights begin to glow, bathing the area in a romantic ambiance.

While indoor seating is available, to experience the true essence of Ikseon-dong Yajang, grabbing an outdoor seat on a pleasant day is highly recommended.

# Tips for Your Visit

  • Expect a Wait: This is an extremely popular spot, so waiting is almost inevitable during peak dinner hours. It’s best to arrive a bit early or be prepared for a queue.
  • Best Time to Visit: Arriving in the early evening as the sun begins to set allows you to enjoy both the daytime charm and the romantic evening atmosphere.
  • Menu Pairings: If you order the Kimchi Pork Belly, don’t forget to add fried rice to the leftover sauce. The spicy dishes pair wonderfully with a refreshing highball or a traditional bowl of makgeolli (Korean rice wine).

If you’re looking to create special memories in the heart of Seoul, head to Ikseon-dong Yajang, a place where the vibrant energy of Ikseon-dong and the nostalgic soul of a pojangmacha coexist.


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