Nestled amidst the bustling skyscrapers in the heart of Seoul lies Euljiro, a neighborhood harboring long-standing restaurants that have stood the test of time. Among them, “Euljiro Jeonjook” shines brightly, having been a local favorite for over 20 years. This establishment captures the hearts of food lovers with its unique signature dish: “Ojingeo Bulgogi-jjim” (Spicy Squid and Grilled Rib Stew).
# The Signature Dish with 20 Years of History: Ojingeo Bulgogi-jjim
The star of the menu at Jeonjook is undoubtedly the Ojingeo Bulgogi-jjim. The dish features a whole, fresh squid and charcoal-grilled pork ribs that are pre-grilled to infuse them with a smoky flavor. The special soy-sauce-based marinade, which gets its sweetness from fruit, offers a deep, savory flavor with a spicy kick, thanks to a generous amount of thinly sliced chili peppers.
When ordered, it’s served in a large pot with a hearty portion of glass noodles. Once the stew begins to boil, you can cut the squid into bite-sized pieces and let it simmer until the sauce has been fully absorbed. The combination of the chewy squid, tender fire-grilled ribs, and the flavor-soaked glass noodles is simply exquisite.
# Enjoy It Your Way: Meal vs. Anju (for drinks)
You can order the Ojingeo Bulgogi-jjim in two different styles depending on your occasion:
- Meal (Siksa-ryu): This version comes with a bowl of rice, making it a perfect, satisfying meal. It’s especially popular among office workers as it’s offered at a more affordable price during lunch hours.
- Anju-ryu (for drinks): This option comes with a more generous portion of meat, making it ideal to enjoy as a side dish with alcoholic beverages.
# Unmissable Delicacies: Steamed Egg and Fried Rice
Among the complimentary side dishes, the fluffy “Gyeran-jjim” (steamed egg) and the sweet-and-sour “Dotori-muk” (acorn jelly salad) pair wonderfully with the spicy main dish.
The grand finale of any visit to Jeonjook is the “Bokkeumbap” (fried rice). Made by stir-frying rice and seaweed flakes in the leftover sauce, it’s a treat you won’t want to miss. Scraping up the slightly crisped rice from the bottom of the pot is part of the fun. Even if you’re full, we highly recommend you save room for this.
# Tips for Your Visit
- Location: It’s conveniently located just a 1-minute walk from Euljiro 3-ga Station (Subway Line 2 & 3), Exit 1.
- Waiting: The restaurant can get crowded during dinner hours with company gatherings. It’s a good idea to visit a little early or make a reservation.
- Take-out & Delivery: All menu items are available for take-out. The Ojingeo Bulgogi-jjim can even be shipped nationwide, allowing you to enjoy the taste of Jeonjook from the comfort of your home.
Featured on renowned TV shows like “Heo Young-man’s Baekban紀행,” Euljiro Jeonjook is a proven culinary destination. We invite you to experience the special harmony of flavors created by squid and fire-grilled ribs.
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